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MVP (Market Value Pricing) | Bob Johnson

Bob Johnson Used is committed to present every customer a competitive market value price on all of our pre-owned vehicles.

We understand that over 80% of our customers use the internet for research. However, we feel that ALL of our customers should benefit from research obtained on the internet. Our MVP (Market Value Pricing) is achieved by polling over 40,000 pre-owned websites hourly. This ensures ALL of our customers receive a REAL TIME market value price.

Market Value Pricing

We feel a vehicle's value is determined by its demand and availability. Not by what we paid for it, or how long we have owned it. Therefore we do NOT inflate our pre-owned prices in hopes of winning a negotiating contest.

After being in business for over 35 years, we realize that our MVP program is the best approach to pricing pre-owned vehicles for our customers. It is our way of making EVERY customer benefit from the power of the internet and feel like an MVP.